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CEO of TRG Arts, a renowned international, data-driven change agency and a ColoradoBIZ Top 100 Women-Owned Company

I’m musing about creativity in the arts and cultural sector right now…in fact, I’m a little preoccupied by it. In my last post I asked, “Do we lack the creative environment required to fuel the sector’s pandemic recovery? In a way that matches its fullest, most brilliant possibilities?”

I think the answer is “yes, we do lack the creative environment necessary.” And even with the many individual and organizational examples of creativity produced during the pandemic, I still think the answer is “yes.” So, I’m digging into why I think this, and I’ve invited you to join me.

First, I…


“Evergreen,” as an organizational concept.

Tax status doesn’t define passion or purpose

We’ve just celebrated a milestone at TRG Arts. For the first time in the company’s 25-year history, we’ve received outside investment to help catapult our impact for the arts, cultural and (small e) entertainment fields at a time when impact is the oxygen we need to grow and sustain.

Blue Cypress is our new investor and the right partner for TRG Arts for lots of reasons. Principal among them is that the company is built on the Evergreen concept in which private companies deliver purpose-driven work that puts people first and invests in the long term. Blue Cypress Chairman and…


We should be “dating” rather than demanding more from ticket buyers

The Metropolitan Opera. Photo by alevision.co on Unsplash

A recent article by David Rohde about the Met and its telemarketing practices grabbed my attention this week, so I’m setting out here to add to the conversation — because it’s an important one. In his article on Medium, Rohde asserts that the Metropolitan Opera’s use of telemarketing to attempt to convert donations from “green attendees” too soon is leading to its demise. Acknowledging the challenges of a business model constrained by high fixed costs and the impact of the 2008 financial crisis, Rohde suggests that the Met “appears to attack the problem in exactly the wrong way. …


It’s a tax status, not an attitude

I’ve been thinking about the variety of business models and players in our global arts and cultural ecosystem since this pandemic began. It struck me first because it seemed that other similarly affected industries had a collective voice, like travel and restaurants. They were getting public reaction, media support. But in arts and culture and live entertainment, there are so many siloed operators. Creative businesses, all. But with different legal statuses, incentives and postures.

My breath was taken away a little when in late summer I saw that the U.K. had this “collective voice thing” better in hand. The country’s…


I’ve had a front row seat for a year.

It’s funny, because seats are definitely a thing in my professional life…maybe even a denominator in much of my lived experience. Prior to the pandemic, I was obsessed with seats. At TRG Arts, the global arts consulting company I own and operate, we’ve spent 25 years helping clients make seats attractive…pricing them, packaging them…creating demand for them. As a consulting professional, I bought airline seats way too often and arts events seats more than most. I became skilled with seats.

But how often would I have described my seat as “front…

Jill S. Robinson

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